Jaipur Rugs

Jaipur Rugs, the largest manufacturer of handmade rugs and pioneer of artisan carpet making in India, presents three new collections at Salone Del Mobile 2024. Highlighting our Indo-Italian connection via our Milan boutique at Piazza Castello, the three collaborations with an all-Italian lineup of studios share a common thread in their design-forward take on traditional weaving techniques. Spanning luxury yarns, experimental forms, and abstract decoration, the dream team lineup of designers includes some of Italy’s most prestigious studios and a new relationship with the Chanel-owned yarn atelier Vimar 1991. Showcasing the global appeal of Jaipur Rugs, the presentation is shown in a quiet monochrome palette that puts the focus on luxury, innovation and the exquisite detail of Indian craftsmanship. Shown at various sites across Milan, the three collections are brought together in our Hall 1 booth at Salone, wrapped in a landmark architectural facade designed by the great Italian architect Michele de Lucchi.

The Chanel-owned atelier of prestigious yarns creates its first collection of couture carpets.

The Piedmont-based yarn producer Vimar 1991 is part of Chanel’s conglomerate of specialist craft ateliers and is used by the house to create its iconic tweed jackets. For Jaipur Rugs, Vimar 1991 weaves its famous luxury threads into carpets for the first time. Crafted from a monochrome palette of yarns, the couture-quality carpets are seemingly woven using techniques usually reserved for the catwalk: bouclé tweeds and herringbone twills that are refashioned into tight knots or light flat weave dhurries. Classic codes and iconic black and white designs make the “COUTURE COLLECTION” collection seasonless and timeless. Like their sartorial inspiration, these are carpets that simply go with everything.

Contemporary kilims by the great Italian architect, founder of AMDL Circle, and a key member of the Memphis collective.

For his collaboration with Jaipur Rugs, the respected architect Michele de Lucchi and his studio AMDL Circle rethink traditional carpet construction, creating a series of contemporary kilims. Breaking the carpet into a patchwork, AMDL stitches them back together in geometric compositions. Inspired by double skins and his signature architectural facades, these experimental tapestries lend themselves for use as wall coverings or room dividers, as well as flooring - innovations that showcase the Jaipur Rugs ambition to redefine the role of carpets in interior spaces. A much admired figure in the design world, Michele de Lucchi is an architect, designer, philosopher and thinker who was chair of the Memphis group alongside Ettore Sottsass. Known for his explorations in craftsmanship, he has previously designed furniture for Hermes and Bottega Ghianda, as well as most of the leading Italian design editors. 

From Mumbai to Milano, the black and white Zig Zag collection is defined by the detail of a thick embroidered stitch that links two cultures.

Multidisciplinary practice DAAA (Design Art and Architecture Associates) was founded by creative director Keith Pillow. With a new bureau in Mumbai, the Italian studio celebrates its link between the vibrancy of Maximum City and the elegance of Milan with a collection of abstract black and white rugs. The zig-zag refers to a thick embroidered stitch in different colors, the only flash of colour on the weave that represents the link between two cultures.

Featuring the most opulent hand-knotted rugs, notable designer collections, and our award-winning Manchaha rugs, a direct artisan to customer connection is what we have always strived to cultivate through our brand–right from its inception. Even in Milan, the core of our philosophy remains the same. Here’s a look at our flagship store, right in the heart of the design-savvy Milan.

📍Jaipur Rugs, Piazzale Luigi Cadorna, 4, 20123 Milano MI, Italy